Modern Copywriting

Illustration by Lisa Prior

Illustration by Lisa Prior

 

I love blogs, Twitter, Instagram, Facebook (sorta), and how immediate everything is, especially when I find an adept at distilling down to a clever few words. The big joke among copywriters however, is that sometimes we do need to agonize over the right 140 characters for a few days, and by then the moment has passed, at least for social media. But for me, there is no substitute for books. I love having someone spin the yarn that will keep me coming back for more each night. I will always need a Scheherazade to take in to slumber.